Soul Sante and the Unromantic Truth of Founding
A market stall day became a lesson in founder reality: when plans fail, you do the work; when you sell face-to-face, you get clean truth; and when you build, you lean on a village. Humility and connectedness aren’t soft values—they’re operational foundations.
StartupsFounder Humility
helloFebruary 11, 2026
